The emerging business imperative for richer, smarter data collection
This document is intended as a quick reference for COOs and other senior business managers. It is concerned with the technology we use to identify and track goods, assets and other tangible objects as they move around within the business, along supply and demand chains, and within the customer and public domains, for example via barcode, QR-code and ID scanning.
Specifically, we’ll discuss the impact of an important shift that’s taking place from a hardware to a software-centric approach. Rather than each type of scanning device being powered by proprietary software, we’re moving to a world that increasingly revolves around standards-based, open software that can drive a whole range of different devices in a smarter and more consistent way. This enables any camera-equipped programmable device to be turned into a smart scanner, from traditional scanning equipment, through commodity phones and tablets, to specialist robots and more. This focus on standard software also opens the door to other transformational developments such as the use of augmented reality user interfaces and no-code integration of scanning functionality into pretty much any on-device app.
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Dale is a co-founder of Freeform Dynamics, and today runs the company. As part of this, he oversees the organisation’s industry coverage and research agenda, which tracks technology trends and developments, along with IT-related buying behaviour among mainstream enterprises, SMBs and public sector organisations.
Tony is an IT operations guru. As an ex-IT manager with an insatiable thirst for knowledge, his extensive vendor briefing agenda makes him one of the most well informed analysts in the industry, particularly on the diversity of solutions and approaches available to tackle key operational requirements. If you are a vendor talking about a new offering, be very careful about describing it to Tony as ‘unique’, because if it isn’t, he’ll probably know.
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