Dale is a co-founder of Freeform Dynamics, and today runs the company. As part of this, he oversees the organisation’s industry coverage and research agenda, which tracks technology trends and developments, along with IT-related buying behaviour among mainstream enterprises, SMBs and public sector organisations.
In addition to his comprehensive insight into how the IT industry hangs together overall, Dale has a deep knowledge of IT-related decision-making. During his 30 year career, he has worked in enterprise IT delivery with companies such as Heineken and Glaxo, and has held sales, channel management and international market development roles within major IT vendors such as SAP, Oracle, Sybase and Nortel Networks. He even spent a couple of years managing an IT reseller business for Admiral Software.
Dale has been involved in IT industry research since the year 2000 and has a strong reputation for original thinking and alternative perspectives on the latest technology trends and developments. He is a widely published author of books, reports and articles, and is an authoritative and provocative speaker.
Notable areas of expertise
- IT strategy, planning and investment
- IT governance, delivery and management
- Workforce and digital transformation
- Market and channel development
- Primary research design and analysis
- Influence and decision-making
- High impact writing and speaking