Understanding the market and connecting with customers
Engaging effectively with the market to drive new and sustainable business, while developing profitable longer-term relationships, requires an intimate knowledge of customers and their priorities. We have pulled together materials in this section to help as you look to optimise your go-to-market plans and activities.
Our Content:
What are you doing to ensure your IT suppliers work for you?
Navigating the Complex IT Supplier Landscape in 2024 It is a truism that IT evolves[...]
View More
Optimising your supplier base for 2024
Other infographics in this series are Making supplier management work better and Getting[...]
View More
Getting the most from your key suppliers
Other infographics in this series are Making supplier management work and Optimising your[...]
View More
Can contributing to open source get you a job?
Could voluntary work on open source projects be a stepping stone to employment?
View More
What does “Investment in Generative AI” actually mean?
I’ve found myself in a number of conversations recently where the discussion has turned to[...]
View More
Broadcom swings its axe at VMware
What a difference a week can make. The dust had barely settled on Broadcom’s $69bn acquisition of[...]
View More
Broadcom finally swallows VMware: what now?
The news that Broadcom’s acquisition of VMware has finally gone through, after more than a[...]
View More
CIO perceptions of vendor AI marketing
With all the recent press coverage, it’s not surprising to see IT vendors clamouring to[...]
View More
Time to sound the alarm as AI hype catches fire
One of the most worrying things that’s coming out of recent research
View More
It’s time to look again at IT and Software Asset Management
In the realm of IT administration, it’s all too easy to get stuck in familiar[...]
View More
An AI crash is coming: don’t let it drag you down
All the signs are there that an AI crash is coming: overinflated claims and dodgy[...]
View More
But is that really Artificial Intelligence?
CIOs speak out on the validity of vendor AI claims
View More
Just because it’s innovative, doesn’t make it good!
One of my hobbyhorses at the moment is how words and adjectives that ought to[...]
View More
Are tech vendors pulling their weight on fixing fragmented IT?
Many organisations have silo’d data and fragmented IT systems, but
View More
VMware’s breadth and depth impresses, but is it still a safe bet?
At the recent VMware Explore conference in Barcelona
View More
IT investment reality check
5 things every technology marketing person needs to know about IT budgeting and decision-making
View More
What’s up with Google’s plan to supplant SMS and drive mobile e-commerce?
Ask most people what RCS stands for, and you’ll probably get a blank look.
View More
HP Inc’s Poly opportunity: look beyond devices and software to a real collaboration strategy
Could its takeover of workspace collaboration specialist Poly
View More
Got a strong story to tell? Don’t settle for a place in the chorus
Have you lost your voice? Or is the market just not hearing you?
View More
Is it a Suite, Package, Bundle or Platform?
People have been selling collections of products and tools for centuries, and with the advent[...]
View More
Where vendors too often go wrong: SMBs need enterprise-grade IT too
For far too long now, many vendors seem to have assumed that the IT requirements[...]
View More
EDSFF: a new standard for enterprise SSDs
Bringing NMVe up to date with the needs of the data center
View More
Remember when cloud was going to kill the IT channel?
Throwback Thursday: taking a regular stroll in the Freeform Dynamics archives.
View More
Why I’m uneasy about the Salesforce Slack acquisition
Analyst Opinion: Most coverage on the Salesforce acquisition of Slack has focused on the industry[...]
View More
Seeking storage flexibility, scalability and automation
Can Software Defined Storage provide some answers?
View More
It is time to reconsider Server Based Storage
What you thought you knew about storage has changed
View More
Key factors in the network security buying decision
How – and why – network security professionals select solutions and suppliers
View More
Optimizing the software supplier and customer relationship
Insights and lessons from the sharp-end
View More
Content priorities in the IT decision cycle
Optimising your digital asset portfolio for maximum impact
View More
Disrupting workforce stereotypes through digital transformation
The workplace has always been the visible face of change, shifting between evolution and revolution[...]
View More
How will Apple increase its market relevance in 2018?
Belief systems have a time and place
View More
The politics and practicalities of IT procurement
Is cloud becoming a strategic disrupter?
View More
Socitm 2017 Annual Conference
Public sector IT practitioners snatch a few hours to think, listen and learn
View More
Six key questions to ask before buying storage
Don’t let a pushy sales rep trap you into an unwise purchase
View More
How can you discuss storage with business people without losing their attention?
Thankfully, the days when IT was seen simply as an unwelcome but necessary cost are[...]
View More
The trouble with business executives…
When IT teams and their colleagues within the business get along, life is good for[...]
View More
IT pros speak about frustration with AFA vendors
As part of a recent survey we asked a panel of IT professionals to give[...]
View More
IT Decision-Making in the Digital Age
Making the right technology investments in today’s fast moving digital age can mean the difference[...]
View More
A peek behind the AI bandwagon
When an important topic or trend gives rise to a marketing and media bandwagon, any[...]
View More
Managed Services in the Data Centre
From stability to agility Data centres have been around a long time during which various[...]
View More
AMZN, AAPL, GOOGL, FB, and MSFT
With a combined market capitalization of $2.3 trillion, Amazon, Apple, Google, Facebook, and Microsoft hold[...]
View More
Timeless principles of selling
When I first moved into software sales about 25 years ago, my then boss gave[...]
View More
The dangers of digital smokescreens
A recent global study (1,442 senior respondents) revealed that those reporting particularly good returns from[...]
View More
A higher impact approach to IT investment
In a nutshell You may have doubts about the value for money or level of[...]
View More