Making the business case

By Dale Vile

We here at Freeform Dynamics have been tracking developments in the unified communications market for quite a while now. If we go back three years, it was still largely all about visions and theory, with very little activity in the mainstream in terms of real life adoption.

As time went on, we started to see activity as a result of traditional communications players such as Cisco, Avaya, Siemens, Nortel, NEC, etc up-selling from IP telephony requirements. Where this happened, however, customers often failed to capitalise on the true potential of unified communications from a value perspective…….

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