Starting gates or flood gates?

By Jon Collins

The IT industry is full of bad habits, none greater than treating new technology areas as faits accomplis – which of course makes things a tad complicated eighteen months down the line, when organisations are just about deciding to adopt, but marketeers have already moved onto the next ‘big thing’. I remember overhearing a PR executive, a good few years ago now, saying how SOA needed a new name largely to overcome this issue of allowing people to actually do something with it without making vendors appear in some way backward. It was ever, and no doubt it always will be, thus……

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