How we help

Material to help you get up to speed on a specific technology or industry trend.

Insights, advice and guidance to help you make an important technology–related decision.

Creation of effective digital content to support your product launch or marketing campaign.

Optimizing the software supplier and customer relationship

Insights and lessons from the sharp-end

Dale Vile | January 2019

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The life sciences collaboration gap

Keeping up with evolving needs calls for a more joined up approach

Dale Vile | November 2018

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Our People

Tony Lock | Director of Engagement & Distinguished Analyst

Frequently asked questions

Q: What do your analysts look for in a vendor briefing?

Beyond the essentials of your offering, the analyst will be interested in who you are trying to help and in what circumstances (industries, company sizes, roles, scenarios, use cases, etc). This is because they know that success is often dependent on alignment between the supplier and customer view of the world, e.g. how they define the problem or opportunity. Beware that our point of reference here is what we hear directly from technology buyers, not the prevailing ‘industry narrative’ propagated by larger analyst firms (which is often different).

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