Our understanding of any market stems from three types of conversation, and the most useful insights typically come from comparing and contrasting different perspectives and viewpoints.
Vendors and the channel keep us up to date on their latest visions and narratives, and what's being built, claimed and sold. Whether through formal briefings or less formal exchanges, the long-standing relationships we build and maintain within the tech ecosystem give us early sight of where the market is heading.
IT leaders and practitioners in our network keep us tuned into what's actually happening on the ground (or not, as the case may be), and for what reasons. Sometimes we are advising them, sometimes comparing notes in fast-moving areas, and sometimes just calling around to get their impressions of new ideas and technologies. These are the exchanges that keep us grounded.