Insights and lessons from the sharp-end
Tips and tricks for getting past those ‘people problems’
Frequently asked questions
- Q: How interactive can we expect a vendor briefing to be?
Our best advice is to prepare for a lively discussion. We see briefings as a two-way exchange, and our continuous dialogue with technology leaders, practitioners and stakeholders means we are typically acting as a proxy for the buyer or user. This is why senior execs in some of the largest tech companies make the time to regularly speak with our analysts – far from being a ‘chore’, they see it as both thought-provoking and enjoyable.