Insights and lessons from the sharp-end
Frequently asked questions
- Q: How are your analysts able to work effectively across disciplines?
In a complex world with lots of inter-dependencies and blurred lines, the contextual insights that stem from cross-discipline knowledge are critical. Our analysts are able to maintain a broad view because even in their core coverage areas, they stay focused on the things that really matter. Unlike analysts working in category silos, they spend a minimal amount of time on secondary issues and transient detail. This is why they often come across as more business-focused and authoritative.