How we help

Material to help you get up to speed on a specific technology or industry trend.

Insights, advice and guidance to help you make an important technology–related decision.

Creation of effective digital content to support your product launch or marketing campaign.

Taking vSphere into the future

Which route – Converged, Hyper-converged or DIY?

Bryan Betts | June 2019

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The pain of intermittent problems

Can data centres handle sporadic faults

Tony Lock | October 2019

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Our People

Bryan Betts | Principal Analyst

Frequently asked questions

Q: What do your analysts look for in a vendor briefing?

Beyond the essentials of your offering, the analyst will be interested in who you are trying to help and in what circumstances (industries, company sizes, roles, scenarios, use cases, etc). This is because they know that success is often dependent on alignment between the supplier and customer view of the world, e.g. how they define the problem or opportunity. Beware that our point of reference here is what we hear directly from technology buyers, not the prevailing ‘industry narrative’ propagated by larger analyst firms (which is often different).

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