Rajiv Sharma, Research Services Director

Call: +91 913 000 4505 Email: rajiv@freeformdynamics.com

Rajiv is a research veteran. With around two decades of experience designing and executing market studies on behalf of industry analyst firms, technology companies and other corporate clients, he is passionate about precision and quality. This makes him a perfect fit to work collaboratively with our industry analyst team to deliver the kind of rich, original and actionable primary research insights that our own clients have come to expect from Freeform Dynamics.

As Research Services Director, Rajiv is particularly responsible for continuing to develop and improve our overall portfolio of research offerings, and ensuring that we are always executing on a strong operational foundation. His role also involves working directly with key clients to tune into or help them shape their research needs, then follow through with effective engagements that yield tangible business value. His broad, streetwise knowledge of the whole research value chain puts him in a great position to advise on the most appropriate methodology and study design to use in any particular situation to drive maximum impact and ROI.

Prior to joining Freeform Dynamics, Rajiv was a VP at SG Analytics (SGA), an extremely well-respected market research agency that has worked as a partner to a range of clients over the years, including in the financial, technology and industry analyst sectors. Indeed, over his 10+ years with SGA, Rajiv had already collaborated closely with the Freeform Dynamics team on the fieldwork aspects of our research before deciding to join us in 2016. And all of this activity builds on Rajiv’s past experience gathered earlier in his career, not least during 7 years with another well-known research firm, Evalueserve.

Rajiv is based in India, though his responsibilities are worldwide.

Notable areas of expertise:

• Research requirements definition
• Primary research scoping and design
• Questionnaire design and optimisation
• Data collection (CATI, CAWI, Social, etc)
• Research quality assurance
• Data analysis and visualisation
• Strategic account management

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A big Freeform Dynamics welcome to Richard Edwards, who has just joined us as Service Director and Distinguished Research Analyst. Richard has over 30 years of IT industry experience and has worked as an analyst for 13 of those years. He will help us boost our coverage of the workforce empowerment and productivity space, and will also steer some of our key service innovation activities.  
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