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ROI in context
Avoiding analysis paralysis and delusion
First published: March 2010
By Dale Vile
The consideration of Return on Investment (ROI) understandably increased during the downturn. In line with this, IT vendors have spent a lot more time talking about it and some even provide financial models to help customers assess it. While all this seems eminently sensible, however, we must be careful not to get too carried away, as coming up with valid and meaningful ROI cases is more difficult than many people acknowledge.......
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